TL;DR: ListTrac is a traffic counter for listings, and a good one where the MLS and the IDX vendors have installed its code. Its seller report is a Monday email of views, visitors, inquiries, and shares. What it never contains is the part sellers ask about by week two: who came through, what they said, what changed around the house, and what you did. Beacon builds that report from the listing address, with the portal views included. Keep ListTrac if your MLS gives it to you and views are all you need. Use Beacon if the update has to answer "what happened this week" instead of "how many people clicked."
Why agents go looking for a ListTrac alternative
The report stops at views. ListTrac's product reference describes the seller email precisely: a summary of the last 30 days of views, visitors, inquiries, saved listings, and shares, sent each Monday, "even if there is no activity." Its documentation covers active and under-contract listings and nothing on showings, open houses, or marketing activity. Sellers who get a views-only email for a quiet week are getting a data point, not an update.
Coverage has holes. ListTrac only sees a site that has installed its tracking code. Stellar MLS, which includes ListTrac for members, states that "more website vendors still need to add the code." Zillow declined to install it back in 2015 and pushes its own numbers instead. A seller comparing a ListTrac count with what Zillow shows them will notice.
Nobody opens it. In February 2026 WAV Group, an industry consultancy, called the ListTrac seller report a "secret weapon" and in the same piece described agent adoption as "stubbornly low." A report the agent does not send is not a seller update.
It is analytics, not communication. The email arrives from a system. There is no written summary, no showing feedback, no line from you. Sellers can tell.
What ListTrac does well
If your MLS includes it, it is free, and it aggregates views from more than 80 MLS systems, the major portals that report to it, and a long list of broker and IDX sites. The comparable-listings benchmark (similar homes within a mile) is a useful sentence for a price conversation. The automatic Monday email is sustainable forever because it asks nothing of the agent. As a floor, ListTrac beats silence.
What Beacon is
Beacon is the automated seller report that shows sellers everything you are doing to sell their home, built from the listing address, no MLS required. Type the address, click create, and the report exists: photos, property details, portal views, comps, showings, your social posts, and an AI-written summary. It refreshes weekly, drafts the seller email for you, and ships as a link or PDF under your brand. Showing confirmations and feedback from ShowingTime, Aligned Showings, and BrokerBay flow in through a unique inbox address. Posts about the listing on Instagram, YouTube, and Facebook match to it automatically, so the seller sees how far each post traveled.
Pricing is by active listings: $99 a month for up to 5, $149 for 10, $199 for 15, $249 for 25, unlimited team members and admins, a 12-month price lock, and a free 7-day trial.
Side by side
| ListTrac | Beacon | |
|---|---|---|
| What it reports | Views, visitors, inquiries, saves, shares | The whole listing: views, showings, feedback, comps, social reach, your work |
| Portal traffic | Yes, where its code is installed | Yes |
| Showings and feedback | No | ShowingTime, Aligned Showings, BrokerBay, automatic |
| Comps and price changes | Benchmark vs. comparable listings within a mile | Comps in every report; Beacon Events flags comp and subject price changes |
| Your marketing activity | No | Tasks and Playbooks logged and credited; social posts matched to the listing |
| Written summary | None; a data email | AI-written weekly summary, seller email drafted for you |
| Seller sentiment | No | Seller Pulse, a 3-click survey with a worried-seller dashboard |
| Delivery | Automatic Monday email (weekly, biweekly, or monthly on some MLSs) | Weekly refresh; you or your coordinator send with one click; link or PDF |
| Cost | Free through many MLSs; $9.99 to $29.99 a month direct in some markets | $99 to $249 a month by active listings, 7-day free trial |
| Requires an MLS | Yes | No |
The differences that matter
What the seller reads. A ListTrac email answers one question: how many. A Beacon report answers the questions that follow it: who came, what they said, what a comp did on Thursday, and what you did about it. On a listing with showings, the showing feedback section is the part sellers read first, and ListTrac does not have one.
Where the data comes from. ListTrac depends on every portal and IDX vendor installing its code, which is why its own MLS partners describe gaps. Beacon starts from the address and adds the sources the seller cares about most, showing services and social, through connections you set up once.
The sending. ListTrac's automatic Monday email is more automated than Beacon today. Beacon refreshes the report weekly and drafts the email, and a person clicks send. We think that click is worth keeping for now (the seller hears from you, not a system), and full auto-send is on the roadmap. If untouched automation is the deciding factor, ListTrac wins that line.
Price. ListTrac through your MLS is free. Beacon is $99 a month and up. The difference buys the sections ListTrac does not have and a report your coordinator can run for the whole team.
Who should keep ListTrac
- Your MLS includes it and your sellers are satisfied with a views email.
- You already send a written weekly update by hand and want a free traffic number to paste into it.
- Your listings get few or no showings, so the traffic count is most of the story.
Who should switch to Beacon
- Sellers ask about showings, feedback, and the market, and your update has to answer them.
- You market listings on Instagram, YouTube, or Facebook and want the seller to see that reach.
- You run a team and want one coordinator sending complete reports for agents who will not log in.
- Your MLS does not offer ListTrac, or the numbers it shows disagree with what your sellers see on Zillow.
What Beacon does not do
Beacon is not a CMA or pricing tool. It does not send the report by itself yet; auto-send and MLS comps are announced for the roadmap and not shipped. It is not free. And it is a seller-side product only.
Switching from ListTrac
Nothing to migrate. ListTrac keeps running if your MLS includes it; Beacon runs beside it from the first listing.
- Start the free trial and create a Beacon for one active listing.
- Forward showing-service emails to the listing's inbox address.
- Connect your social accounts once.
- Add your team and admins at no extra cost.
- Send the first weekly report; the email is already drafted.
Jennifer Vaughan of Dwell Real Estate has run a $2.995M lakefront listing in Greensboro, Georgia through Beacon for nine months. The report has tracked 5,404 views on that listing, 5,068 of them from its YouTube video, alongside the broker tour, brochures, and showings her seller would otherwise never have seen. (Beacon case study, August 2026.)
For a feature-by-feature grid, see Beacon vs. ListTrac on the main site.
Sources
ListTrac claims on this page come from listtrac.com, the ListTrac product reference PDF published by the Central Panhandle Association of REALTORS, the Canopy MLS and Stellar MLS support pages, Miami REALTORS and GAAR product pages, WAV Group's February 2026 article, and Inman's 2014 and 2015 coverage, all checked September 23, 2026. ListTrac publishes no current MLS, agent, or listing count; we have not estimated one. Corrections: sales@buildyourbeacon.com.